While we are steadily making our way through 2019, there have been quite a few changes taking place in the digital signage world. As your business begins to implement or even become more comfortable with digital signage, there are a few trends you should keep in mind to optimize it to the fullest extent.
We share five digital signage trends for 2019 that you should know.
It’s all about the display
The most significant changes that businesses need to keep tabs on when it comes to digital signage is the ever-evolving displays. Screens are getting wider, yet slimmer, than ever before. This allows for advanced technology to take shape, such as reflective displays. These displays are full color, e-paper displays that are flexible and less than a micrometer thick, reflecting light rather than emitting it. The effect this gives is synonymous to real paper. For customers, these displays are less expensive to buy and use for both large displays and on mobile.
Additionally, LCD screens are going to see much higher resolutions, moving closer to 4K and 8K. These new displays boast a color field that is greater than what the human eye can actually perceive. Along with LCD screen, video walls are becoming more commonplace in all sorts of configurations. Lastly, screens are playing more with haptics, especially in interactive displays. Haptics add a totally new dimension to interactive experiences in that it allows for stimulated nerve impulses that translate to physical textures.
As we know, an important part of digital signage is the content that is displayed. While personalized experiences still reign supreme, there are going to be advances made as data flows improve to influence the point of contact. Digital signage will see a huge increase in responsive and automated content. This is attributed to sensors on the displays combined with data feed from computer and the web. Content will be adjusted according to real-world conditions. People will still have a say in how the content is curated, but it will no longer be entirely up to them – computers will make certain choices based on external data correlations.
Smart programs and AI
This year, smart programs and AI will enter the digital signage field, allowing an unprecedented scaling of data analysis and integration. Digital signage systems will now be able to target messages to specific displays based on the data they are receiving and analyzing. This allows businesses create better integrations and linked promotions. Additionally, this allows for content suggestions to be made to determine what content should be displayed where, and when. The benefit this has for marketers is the ability to cross-promote on a whole new scale through integrated campaigns that incorporate mobile technology.
The rise of virtual and augmented reality
In the past few years, the use of augmented and virtual reality have taken shape. Since people are already spending a greater amount of time connected to an online digital world, marketers are taking advantage of that, blurring the lines between a digital and physical world. This year, we should begin to see more integration of digital signage and technologies into real-world events. Displays won’t only show promotional messages; they will become an integral part of the event. Additionally, there will also be a large increase in the amount of outdoor digital signage, from huge displays to small kiosks. In line with this is beacons and geofencing, used to target specific people when they are within designated areas with promotional messages. This encourages an experience that is much more multi-channel than before.
Going along with responsive content, digital signage will also see the the use of more impactful narratives going forward. Marketers are going to lean more towards long-tail narratives over one-shot messages. These longer messages are going to be key for cutting through ad clutter to reach people. Research shows that demographic segments, especially millennials, dislike direct marketing and prefer a more narrative-based approach. Companies are looking for a comprehensive content solution rather than a product. Digital signage companies who offer a holistic solution are going to be more successful than those who don’t.
This year is going to be an exciting and dynamic year in the world of digital signage. From the rise of advanced technologies to better content creation, marketers have the opportunity to use digital signage to the fullest extend. Use digital signage to build a relationship with your customers by offering them a better, more comprehensive, and more personalized experience through digital signage.