Written by VP Legacies and Andrea Maliska
Corporate environments allow for so many opportunities to implement video-based learning content to internally educate employees. From new hire training to compliance, the use cases are endless. Video-based content can replace your stale email content for something that is more engaging. Employees will respond better to it and learn more from it. Take the opportunity to use it across your organization in all different departments to see where it works and where it doesn’t.
In this post, we share five different ways that you can implement video-based learning in a corporate environment.
New Hire Training
One of the most popular and effective ways of using video-based learning is in new hire training. When starting a new job, there are so many things to navigate before diving into your job. What better way to navigate the ins and outs of a company than through video-based training? Through educational videos, you can take employees through various parts of their training. This can be areas such as sexual harassment or getting acquainted with the company, its products, and its message. Using video helps keep viewers engaged while helping them to consume content in an easier to understand way. If you’ve ever started at a new job, you know that there is a lot to consume at once. A video is easy on your brain so you can really consume the presented content.
Going hand-in-hand with new hire training is compliance training. This isn’t only for new hire. It can be for seasoned employees when new policies come out, or if they need a refresher on long-standing policies. A perfect example of this is if your company deals with Europe’s GDPR regulations. In order to effectively get your employees to complete these, create a video-based course around it. Like new hire training, video content will keep learners engaged, especially when the content isn’t very interesting to begin with. Video-based educational content proves to be well-received by learners, which helps them to retain the concepts better after viewing. Chances are, they will better remember the concepts covered than by just reading a slide deck or PDF.
Another area where video-based learning can come into play is with software training. Say your company uses software like Marketo or Salesforce. Upon hiring, you’re expected to complete training on these tools prior to starting your job. Videos are the perfect tool for that training, especially if you are unfamiliar with the software. The simplest use case when it comes to software training is a short demo video that covers one function of a tool. A demo video can help you navigate the software and perform specific functions within the tool. Videos can also help you learn more about the tool’s functions and how to use it to maximize your role. A perfect example of software training done through video is through educational sites such as Lynda or Skillshare. These full-length video courses combine demos and use case videos for maximum impact.
Each department has a number of different processes in place, so it’s key that other employees receive this training. If these processes aren’t followed, then it can lead to confusion and work to correct any mistakes made. Video-based content can aid in training employees on processes by educating employees on how other teams deal with their workflows. If a team has a certain process to create a project, video-based learning can outline the steps needed to create that project. This isn’t only used as a demonstration tool, but an awareness tool for how other departments tackle their processes. Take the initiative and set up training to show other departments how yours runs.
Opposite of formal training, video-based learning content can apply to company-wide announcements to educate employees. This can be in the form of a webinar or a short, commercial-like format. This method can be more engaging, putting employees face-to-face with executives within the company. They can put a face to a name to build a real human connection with the person behind the camera. Say you have a new product launch or an acquisition. Video-based learning is the perfect medium to elaborate on these types of announcements, giving employees more information. Additionally, employees are able to ask questions that may pertain to them or their department and get the answer straight from the source. Consider video as an alternative to announce news to the company.
When it comes to video-based learning, don’t be afraid to use it in a corporate environment. Video is just as useful in the boardroom as it is in the classroom to educate employees on important company concepts. Take a look at your content to see where you use video-based content to further engage your employees. You never know just how effective it could be.