Using Our Tools in Partnership with You
Have you ever tried to communicate with someone and the message isn’t getting through? If that’s the case chances are you are using the wrong communication channels to communicate your message. Second, to a corporate communication strategy, communication tools are crucial to properly communicating with your employees and customers. When you have the right communication tools in place, your communication strategy will be successful, whether it’s internal or external.
Having the proper communication tools ensures that you are using the best methods possible to reach your target audience. Your corporate communication strategy and communication tools go hand-in-hand. When aligning your communication tools to your communication strategy, it is important to choose content to deliver types that correlate to each part of your communication strategy. You aren’t going to choose visuals if something is best understood written, and vice-versa. Not all content resonates with all parts of your audience, so it is important to make sure that the content that you choose is best optimized for that audience. Think about how your audience consumes media to determine what would be relevant for them.
By using the right communication tools at the right time to the right people, you create a personal connection with your audience through storytelling. Communication tools enable you to build trust, share details, and embrace emotion with your target audience. They are the gateway to personal connection, and the right tool makes all the difference.
The right communication tools reinforce your communication strategy helping you maintain and strengthen your relationships with employees and customers. As a result, you will see an increase in hiring, employee retention, and cost savings across the organization.
Let us help you capture the stories to share to the people who matter most. We start by sitting down with you to perform a personal connection analysis—we want to see where you are with your audience, where you are lacking, and what areas you would like to improve on. As we perform this analysis, we are gathering a sense of who you are, who your audience is, and your goals. We take all these factors into consideration as we perform your analysis and throughout the rest of the content development process.
After we consult with you and perform your personal connection analysis, we work to develop a content capturing plan that addresses your specific needs and concerns. This utilizes a variety of different tools you can utilize, such as video production, photography, and graphic design. We work with you to find the best tool to capture your message for your unique target audience. Within each of these tools, we work with you and our team of talented storytellers to produce, direct, storyboard and create your story the way its meant to be told.
Once the capturing has been completed, our team of artists, designers, and editors put the finishing touches on your captured content. This includes editing, soundtrack production, motion graphics, animation, visual effects, and more. In this step of the process, we work to create those moments in the content that really personally connect with the audience. Personal connection is all in the details, the key to building trust and embracing emotion.
Once you are happy with the content, making sure it fulfills your needs and aligns with your goals, we work with you to deploy this plan to both your employees and customers. We revisit your corporate communication strategy to see which channels the content would be best suited for. After initial deployment, you can assess performance and ROI on a variety of metrics, both monetary and non-monetary. You would be surprised at the effect that proper communication tools can have on your people; your customers will respect you and your brand, while your employees will love working for you.
We understand that not all companies are the same, as are not all employees and all customers. We give you and your company your attention that they deserve because your people matter and personally connecting with your people matter. Our successes are your successes, so let us help you capture your message through our communication tools that will help you build brand loyalty, increase sales, and more—all aligned with your desired business outcomes.
Connect with us today to see how we can help you use our communication tools to capture your story to create a personal connection with your target audience, helping you strengthen your relationship with both your employees and customers.
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Connect with us today to see how we can help you build a customized corporate communication strategy.