We know that personal connection is formed on the foundation of building trust, sharing details, and embracing emotion. But what if we could contribute these foundational elements to neuroscience?

Neuroscience has some insights that can create an upward spiral of happiness in your life and lead to a better personal connection with your customers and employees.

In this post, we are going to reveal some ways you can connect with your customers and employees with neuroscience.

When you feel down

Imagine a time where you’ve wanted to feel happy but just /can’t /. Instead, you feel guilt or shame. Why is that? Typically, guilt and shame activate the brain’s reward center. The same goes for worrying. In the short term, worrying makes your brain feel better. You’re doing something about the problem, which is what really matters.

To combat this, focus on gratitude. Gratitude boosts the neurotransmitter dopamine because it activates the area of the brain that produces dopamine. Gratitude towards others increases activity in social dopamine circuits, which makes social interactions more enjoyable. Additionally, gratitude boosts serotonin. While it’s not finding gratitude that matters most, it’s remembering to look for it through emotional intelligence. Therefore, this causes a positive feedback loop in your personal relationships. So take the time to express gratitude to the people you care about the most.

Label negative feelings

If you ask the next person you see on the street, chances are they will have a hard time putting their feelings into words. They are not along. This is partially caused by the need to suppress emotions, which can tremendously backfire on you by causing unnecessary arousal. However, labeling these emotions can make a huge difference.

To reduce the effect of arousal, you need just a few words to describe an emotion, ideally with symbolic language. This means using indirect metaphors, metrics, and implications of your experience. When done right, this can reduce emotion. While this is an individual technique, it can work with others too. Just look at FBI hostage negotiators.

Make a decision

Have you ever made a decision where you feel at ease? It’s not a coincidence; according to neuroscience, making decisions reduces worry and anxiety in addition to helping you solve problems. Decision making includes creating intentions and setting goals. Additionally, these actions help you stray away from negative impulses and routines. Lastly, decision making can help you change your perception of the world.

But decision making is hard. So hard that it can overwhelm your brain with emotion and make you feel out of control. But, when you make a decision, you flood your brain with dopamine, boosting pleasure. The takeaway? When you make a decision on a goal and then achieve it, you feel better than when good things just happen by chance. We don’t just choose the things we like; we also like the things we choose.

Human touch

To bring it all together, we must discuss the impact that human touch has on neuroscience. This action is rooted in the need to feel love and acceptance from others and when we don’t, it’s painful. On the body, this level of pain is physical, causing the same reaction in the brain as physical pain actually would. Relationships are important to your brain’s feeling of happiness. Take it to the next level through human touch.

Touch is incredibly powerful. It can make you more persuasive, increases team performance, improved flirting, and even boosts math skills. Additionally, touching a loved one can reduce pain. Something as small as a hug or a massage can boost your serotonin levels as much as 30 percent, reducing stress hormones and raising dopamine levels. This helps you create and maintain good habits.

It’s clear that neuroscience reflects in our relationships and the parts of the brain affected by relationships. Work on adjusting your brain chemistry and you might just see it positively reflect on how you personally connect in your relationships.

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