Glassdoor Employment Branding Videos
Watch an example.
Glassdoor Employment Branding Video Results
- 90% of internet traffic is video content and over 90% of companies are using social media for recruiting. 90%
- 74% of Glassdoor users are more likely to apply to a job if the employer actively manages its employer brand. 74%
- 95% viewer retention rate from video (10% from text) 95%
- 92% of consumers would prefer a marketing message to sound like a story. 92%
- 90% of all purchasing decisions are made subconsciously based on emotion. 90%
What is a Glassdoor employment branding video?
Employers with an Enhanced Employer Profile on Glassdoor are able to upload employer branding videos. Employer branding videos allow companies to give employees looking for new career opportunities a greater picture of what it means to become part of a company’s community. As Glassdoor states, employer branding videos can be used to “Show Your People”, “Show Your Workspace”, “Showcase Your Company Culture”, and “Inspire People to Your Mission”.
Why Glassdoor employment branding videos are important.
If a picture can tell a thousand words, then how many words can a video tell? Glassdoor is now giving companies the ability to upload Glassdoor employment branding videos on their Enhanced Employer Profile. Why? Videos allow companies to dig deep into their story and showcase to prospective employees what it means to become part of their culture. Now with a Glassdoor employment branding video, companies can communicate their message in a way that no other form of media can. What does this mean for companies? Each prospective employee that engages isn’t just interested in the career opportunity, but more importantly, are emotionally invested in the companies vision.
Creating a Glassdoor video is storytelling. Storytelling engages employees and creates personal connection.
Our Glassdoor video production process is simple.
First, we help you discover and simplify your story, visually conceptualize it, and manage your storytelling project to connect with your employees and customers.
We use top-quality equipment to capture your story so that you can connect with your employees and customers.
Tell us how we can help. Our services tell your story to connect with your audience.