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The goal of true professional businessmen is to give their very best performance, especially when the economy is floundering. We believe a business’s success hinges on having commendable communication skills, typically with your voice. And the one way to develop those skills is through voice training. This is pivotal, especially if you’re conducting sales over the phone. When communicating in person, you have the added advantage of body language to convey your message. 

If you’re reading this article, it means you’re struggling to increase sales and retain your customers with your voice. Perhaps you are missing out on personal connection or maybe an external communication strategy in order to convey the proper emotions through voice training. It’s okay to admit your flaws, especially when you know your business is suffering. With that in mind, you need to work more on your sales delivery more than the pitch itself.

What is a Professional Voice?

You may feel you’re doing fine with your voice. You are repeating your organization’s selling value proposition or a small marketing communication message. Sure you have the external communication strategy down, but the results aren’t exactly how you want to have your message received by clients. 

Truth is, repeating someone else’s words or phrases doesn’t make you sound either professional or credible, but rather shallow. As a result, you end up looking uncreative and unauthentic and fail to make that essential personal connection with your audience.

Cindy Ashton, a sales delivery and conversion strategist can give you some interesting insights as you how you can hone your voice to boost your company’s sales and retain the customers who are thinking of leaving. 

Ashton says, “You need to ensure your voice is articulate and vibrant. You want to make sure the people are engaged with what you’re saying and not disinterested, which is where the personal connection factor comes in. Ashton teaches clients how they can shape their words and employ storytelling to help get their message across.”

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Here’s how you can train your staff with voice training to help close a sales pitch:

Voice Inflection

Make sure the inflection of your voice emphasizes the key points when you speak or think about them. With inflection, you can change a sentence’s meaning. 

Your Tone

What does your voice’s tone sound like? Does it evoke feelings of confidence? Assurance? Strength? Or does it evoke feelings of monotony, fear or immaturity? If you need to work on your tone, then get started right away. If not, it will only drag the integrity of your message down. 

To get a better understanding of where you are with your tone, ask your close-friend or co-worker for their honest opinion. Listen to everything they have to say, even if it is a bit offensive. Take their review constructively so you can learn to give them a voice they’d want to hear. 


You may know what your voice sounds like, but do you know how it comes off to others? An example, when you record a voicemail, how does it sound to the recipient? Does it make a person smile? Does it give off a feeling of authority or joy? If it’s not as confident or professional as you want it to sound, then use a voice recorder. With this, you can shape your voice to sound exactly the way your clients or customers want. 


There is no other way to train the delivery of your message through your voice, except by practice. Do your best to rehearse a proposal, a pitch and also a phone call. Keep this up until your delivery comes off naturally and with confidence. 


A bit like tone, but with more charisma. When the listeners start holding on to each word your saying, you’re emanating a kind of energy that connects with them. Just be mindful of the speed at which you speak. Breathe first, think calmly about what you have to say and feel the right energy for the occasion. 

Target Customer

And now comes the most crucial part of every business; the customer. In order to convert the solutions that you market to the folks you’re selling them to, you need an external communication strategy. This especially involves creating fictional characters or purchasing personas that completely embody and represent your ideal target customer. 

Every type of branding needs to be built around the ideal customer. No one can’t just advertise randomly, especially to people who don’t understand your business or what you’re selling. You need to understand your audience and need to know what problems they have that only you can solve. You also need to understand what they love.

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Most businesses, if not all of them have at least two to twenty different ‘Purchase Personas,’ so it’s important for you to determine and map out each persona as it’s crucial to know your target audience: what they want, need, love, hate and aspire deeply to boost the impact of your brand strategy. 

Nailing this exercise will give you essential insights as well as the direction so that you build your brand tone of voice. The voice training will then be the key to communicating with your customers so your message comes across compelling – winning them completely over. 

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