How Your Content Marketing Efforts Can Also Help You Manage Online Reputation
With the rise of technology, a small business’s online reputation has become increasingly important.
More small businesses realize how their online reputation can impact their overall success in attracting new customers, retaining the ones they have, and remaining relevant in the digital marketplace.
As a result, a recent survey found that 88% of small businesses monitor their online reputation at least quarterly and many of them plan to adopt more proactive strategies in 2019.
Proactive online reputation management strategies allow businesses to:
- Reclaim control over their brand’s narrative and identity
- Contribute to and start conversations around their brand
- Anticipate and take care of problems before they can cause long-lasting harm
- Build a community of trust around their brand
Businesses can do this is by creating high-quality, memorable content their customers will find valuable.
Optimizing Content Helps Your Business Rank in Search Results
By creating content that follows SEO best practices, you position yourself to rank on the first page of Google and other search engines.
This is particularly important because creating content allows you to build an arsenal of positive content that can outrank negative content about your brand.
If your business has negative reviews, your content marketing efforts can push these reviews down on the search results page, making them less accessible to potential customers.
Promoting Content Boosts Your Marketing Efforts
Optimizing your content by following SEO best practices sets you up to rank in search results, but it’s often not enough to ensure your spot in the top 5 or 6.
Promoting your content helps it reach a wider audience. Posting your content to social media, link-building, tracking links your content earns, and contacting journalists who are interested in your industry are all ways you can promote your content and your brand’s reputation online.
Creating High-Quality Content Establishes Your Business and its Employees as Thought Leaders
Once your content becomes visible and gains a loyal following, your business and employees will be considered thought leaders in your industry.
When potential customers look up businesses that specializes in your field of services, they will see the content you’ve produced on related topics and will come to see you as an authoritative resource.
Businesses Can Use Their Content Marketing Efforts to Strengthen Their Online Reputation
Your online reputation encompasses how your brand is portrayed online through external sources such as third-party reviews and conversations on social media, but can also be elevated through internal efforts such as content marketing.
By creating and promoting high-quality content optimized for the web, you position your business as a thought leader in your industry and actively build a positive reputation for your business.
In 2019, approach online reputation monitoring more proactively and consider how your content and online reputation management strategies and work together to elevate your brand.