What is live streaming video?
Live streaming is online streaming media simultaneously recorded and broadcasted in real time to the viewer on a desktop or mobile device. Live streaming is a natural extension of video marketing but more interactive. Live streaming encompasses a wide variety of topics, ranging from social media to video games. It can be used to showcase sporting events, musical performances, and special events such as graduation ceremonies, in addition to news broadcasts and television programs.
Why live streaming video is important.
Live streaming has become a key marketing and communications tool that helps brands reach their online audience. Brands are able to connect in real-time with their audience with transparency so their audience can have a behind-the-scene look into their operations. Live streaming is an easy, cost-effective tool to implement — all you need is a good internet connection and a camera that can shoot HD. Because it’s meant to be interactive, live streaming has an educational component that can build and create a community among viewers.
Live streaming changes everything we know about storytelling and personal connection. It’s telling the story as it’s happening.
Our live streaming process is simple.
Setup cameras & professional Audio.
We start by setting up our live streaming cameras and professional audio equipment to make sure we are ready to stream the highest quality video and audio possible.
Choose live streaming platform.
Next, we choose which platform to live stream video to: Facebook, Vimeo, YouTube, etc.
Broadcast the event.
Sit back, relax and let us do what we do best – live stream your event.
- 79% of marketers say it offers a more authentic interaction with audience. 79%
- 63% of marketers say it brings human touch to digital marketing. 63%
- 61% of marketers use it to create content that can be viewed or repurposed later. 61%
- 60% of marketers get real-time audience feedback. 60%
Benefits of Live Streaming Video
As a new form of storytelling, live streaming offers many benefits to storytelling. Live streaming offers a more authentic interaction with the audience because its candid and in real time. It’s a way to bring human touch to digital marketing by creating content that can be viewed on-demand or be repurposed for other campaigns. With real-time audience feedback, you can improve as you go and address any questions or comments that may come up. The interactive nature of live streaming can take you and your company to a whole new level of storytelling and personal connection.
Tell us how we can help. Our services tell your story to connect with your audience.