Personal Connection and the Medical Industry: Providing Patient-Centered Care to Recession-Proof Your Business and Empower the Consumer
Healthcare providers today are trying to find more ways to connect with their patients. They are placing more emphasis on patient-centered care in order to improve patient satisfaction and engagement. Providers want to engage outside the doctor’s office; many are starting to implement digital tools to reach their patients. Patient-centered care is what is going to be the game-changer when it comes to recession proofing your business in the medical industry. The root of patient-centered care is personal connection.
Establishing a safe environment
Patient-centered care begins with building a personal connection with the patient to establish their trust. Doctors cause unwanted fear and anxiety, so it is their job to give patients emotional support to ease their stress. Healthcare providers need to create an environment that is supportive and provides physical comfort to the patient. This can come in the form of reassurance from the doctor, or creating a calming environment in the doctor’s office.
Open and respectful communication
Once the environment is created, doctors need to actively listen to their patient’s concerns, respecting their values, preferences, and needs. This type of consideration is a major component of patient-centered care. Patients want to have a voice in their healthcare and make sure that their doctors understand that. When that level of trust and understanding is established, then doctors can focus on communicating with their patients.
Transparent about treatment
When a patient seeks medical care, they expect their doctor to provide information and education. The more information and knowledge that is presented, the more comfortable the patient feels. There needs to be transparency between the doctor and the patient; patients want an honest and direct diagnosis. When a level of trust and personal connection is established, patients are more willing to share their medical history.
The last level of patient-centered care is the coordination and integration of a patient’s care. No one wants to wait around for a prescription to be filled or for a medical test to be orchestrated. Doctors and their team can show they care about their patient by taking an active role in coordinating their healthcare. For patients, this shows that their doctor treats them as an individual, caring about getting them the care they need. It helps patients to openly embrace the emotion that comes with seeking medical care, whether preventative, diagnostic, or treatment.
Doctors need to build a personal connection with their patients to build trust, share story details, and embrace emotion. All this needs to come before focusing on achieving positive outcomes for their patients. When a patient goes to the hospital they should only have to tell one person their name and what is wrong with them. Everyone else should be notified of the patient’s name and know what is going on with the patient. A simple systematic approach to providing this information to the entire hospital medical team is a great step to building a relationship with a patient. No one in the hospital wants to repeat themselves over and over again. These are the hardest relationships to build, but they are going to be what will recession proof the medical industry. Technology will come and go, but it’s the personal connection and relationships doctors build with their patients that stay.
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