What is cinematography?
Cinematography is the act, art and process of capturing visual media assets through the use of cameras, camera lenses, filters, framing, aspect ratio, camera movement and lighting. This part of the storytelling process is typically the shortest process in video production after the consulting stage. Using the filming plan our cinematographers use cinema and 4k cameras to capture visual media assets to tell your story visually with emotion and personal connection. Keeping the editing process in mind, the storytelling, during this process is where the cinematographer, interviewer & director (as needed) capture your filming needs to tell your story.
Why cinematography is important.
Cinematography is the process of creating the visual look of your story. Capturing the essence of the story into a visual style is important to capture the viewer’s attention. There are all types of lenses, angles, lighting and even color that can be used to enhance the storytelling. Either creating distance to see the overview of the story or close-up to create emotion and personal connection. Having a variety of angles, shot types and camera movement creates interest in the story which in turn engages the viewer. We know how to capture the visual data to tell your story.
Cinematography is storytelling. Storytelling creates personal connection.
Days to schedule in advance
Our filming process is simple.
Create a plan & schedule.
First, we listen to your filming needs and put together a filming plan. This includes putting together a shot list, making a list of interviewees (if needed), filming locations, deciding how many cinematographers are needed and if a director needs to be present at the shoot.
Also, known as principal photography in the film industry, this is the phase of filming where everything that is planned and scheduled to be filmed is filmed. Our cinematographers and directors (as needed) will either film in our studio or on location based on the filming plan.
Additional shots are sometimes needed that weren’t initially planned for or captured in primary filming. Therefore, we are prepared to capture all of the additional shots that need to be filmed and will repeat this step until everything is captured to create the best story.
- 95% viewer retention rate from video (10% from text) 95% 95%
- 92% of consumers would prefer a marketing message to sound like a story. 92% 92%
- 90% of all purchasing decisions are made subconsciously based on emotion. 90% 90%
Results of storytelling & video
As a story assembly tool, cinematography is directly responsible for your return on investment. Storytelling through video results in higher retention rates and longer time on your website or media. In addition, storytelling is the preferred method of communication for consumers and speaks to subconscious emotional decision making. Together storytelling and video produce amazing results for you and your company.
Tell us how we can help. Our services tell your story to connect with your audience.