What is directing?
A director is responsible for managing the creative vision of a video production. This means organizing the video production project regarding consulting, filming and editing around a uniform goal – produce a great video. This is very similar to a project manager role, but with even more creative and additional project control. In addition, the director’s job is to be available and make sure that if the client needs anything related to the project, they are taken care of.
Why directing is important.
Directing is important because a director gives a focal point for a creative video project. Focus is very important when telling a story so that all personal connection goals are fulfilled. The biggest strength of creatives is also their biggest weakness. Like any business venture if you go about hiring freelancers to fulfill your production needs they may be cheaper than hiring out a company, but in the long run the inefficiencies and competing creative vision will cost much more money and time. This is why we provide the best directing services combining creativity, business and most importantly communication.
Directing brings a story together. Storytelling creates personal connection.
Assembly of creative vision
Our consulting process is simple.
Create a clear story.
First, we take action to learn and experience your story with our storytelling process. By starting with the fundamentals of your story, we are able to truly understand what emotionally drives you and your business to do what you do. Storytelling clarity can only be produced by starting at the beginning.
Visually represent story.
After a clear story has been created, a visual representation is paramount. As humans, we struggle to connect with things unless they are tangible. Therefore, the next step is to create a visual plan showcasing the story in a form that is easily seen and understood.
Manage and share.
With a clear and visually represented story, your story must be shared. We will your project and help you decide what the best way share your story is. The best way to connect with a wide audience is through audible and visual connection, therefore, next to connecting in person, creating video to connect is the most effective medium.
- 92% of consumers would prefer a marketing message to sound like a story. 92%
- 90% of all purchasing decisions are made subconsciously based on emotion. 90%
- 97% of organizations believe project management is critical to business performance and organizational success. 97%
Results of storytelling & directing
Directing is combines the skills of storytelling, problem solving, communication and project management to produce the highest quality product. The majority of companies know that they need someone leading any project. In addition, storytelling is the preferred method of communication for consumers and speaks to subconscious emotional decision making. Together storytelling and project management produce amazing results for you and your company.
Tell us how we can help. Our services tell your story to connect with your audience.