What is producing?
Producing sets the foundation for everything we do with storytelling and personal connection. As producers we work hard to experience and truly understand who you are as an individual and as a company. We do this with our “personal connection” producing process outlines below.
Why producing is important.
Truly understanding who you and your company are and what you stand for allows us to come as close as possible to starting on a level playing field with you. In order to tell you and your company’s story in a way to create personal connection with your target employees and customers we make sure we start with why. Everything else we do and recommend follows this.
We learn your story by producing. Storytelling creates personal connection.
Our consulting process is simple.
Create a clear story.
First, we take action to learn and experience your story with our storytelling process. By starting with the fundamentals of your story, we are able to truly understand what emotionally drives you and your business to do what you do. Storytelling clarity can only be produced by starting at the beginning.
Visually represent story.
After a clear story has been created, a visual representation is paramount. As humans, we struggle to connect with things unless they are tangible. Therefore, the next step is to create a visual plan showcasing the story in a form that is easily seen and understood.
Manage and share.
With a clear and visually represented story, your story must be shared. We will manage your project and help you decide what the best way share your story is. The best way to connect with a wide audience is through audible and visual connection, therefore, next to connecting in person, creating video to connect is the most effective medium.
- 92% of consumers would prefer a marketing message to sound like a story. 92%
- 90% of all purchasing decisions are made subconsciously based on emotion. 90%
- 97% of organizations believe project management is critical to business performance and organizational success. 97%
Results of storytelling & producing
Producing is our process to educate ourselves on and experience your story. By doing this we are able to best help you connect with your target market by sharing your story. Storytelling is the preferred method of communication for consumers and speaks to subconscious emotional decision making.
Tell us how we can help. Our services tell your story to connect with your audience.