What is video editing?
Video editing is the process of taking all visual media assets and assembling them into a finished video. This is the most time consuming part of video production where storytelling and problem solving intersect. The storytelling aspect of video editing means knowing how to arrange the visual media assets in a precise order to tell the most meaningful story. The technical aspects of video editing include the ability to use the various softwares and being able to execute solutions to problems that come about.
Why video editing is important.
As more and more devices are created with the ability to capture visual media, the ability to produce a video of value from those assets becomes more and more important. Video editing is the hardest part of video production because of its time intensive, problem solving and creative facets. For efficiency and effectiveness we created a data asset management system that allows us to organize your story and utilize assets from any point of time. We live in the data age and everyone has their own visual data portal. We know exactly what to do with this data to produce the best results.
Video editing is storytelling. Storytelling creates personal connection.
Our editing process is simple.
Collect Video Assets
We start by collecting all visual and audio media assets that will be used in editing. These assets are organized for use in current and future projects.
"Rough Cut(s)" reviewed.
Next, we edit the first draft of the video(s) for our clients to review. We repeat this until our clients are 100% happy and we believe the business and creative goals have been achieved
Final Cut delivered.
Once we receive confirmation that the rough cut is perfect we make all of the final edits and touch ups and deliver the “Final Cut” to our clients.
- 95% viewer retention rate from video (10% from text) 95% 95%
- The average user spends 88% more time. 88% 88%
- 92% of consumers would prefer a marketing message to sound like a story. 92% 92%
- 90% of all purchasing decisions are made subconsciously based on emotion. 90% 90%
Results of storytelling & video
As a story assembly tool, video editing is directly responsible for your return on investment. Storytelling through video results in higher retention rates and longer time on your website or media. In addition, storytelling is the preferred method of communication for consumers and speaks to subconscious emotional decision making. Together storytelling and video produce amazing results for you and your company.
Tell us how we can help. Our services tell your story to connect with your audience.