What is interviewing?
Interviewing is an art. Anyone can technically perform an interview, but there is a big difference between an interview with unique, passionate, high quality usable content and one that is boring and run of the mill. When an interview video or audio shoot is needed we recommend utilizing our interviewer professionals to produce the best storytelling results from our unique interviewing process. As a professional storytelling and personal connection consulting company we are extremely good at conducting interviews and digging deep into the story of the interviewee.
Why interviewing is important.
People have the most storytelling potential. Consequently, people are the best storytellers. Everyone has an endless list of stories to tell, the problem is it can be really hard to get someone to share their story. It is even harder to get someone to tell an emotionally resonating story. We have a process that allows us to get to the root of your story by building trust, encouraging story details and finding emotional resonance. We believe that anyone talking about what they are passion about can be an enthralling storyteller. It is much better to film someone speaking about the what they love and what is important to them, than having them state a canned message. Inspire passion first and the interviewing process will naturally provide us with the content we need around the subject matter we want focused on.
Interviewing people tells a story. Storytelling creates personal connection.
Days to schedule in advance
Our filming process is simple.
Create a plan & schedule.
First, we listen to your filming needs and put together a filming plan. This includes putting together a shot list, making a list of interviewees (if needed), filming locations, deciding how many cinematographers are needed and if a director needs to be present at the shoot.
Also, known as principal photography in the film industry, this is the phase of filming where everything that is planned and scheduled to be filmed is filmed. Our cinematographers and directors (as needed) will either film in our studio or on location based on the filming plan.
Additional shots are sometimes needed that weren’t initially planned for or captured in primary filming. Therefore, we are prepared to capture all of the additional shots that need to be filmed and will repeat this step until everything is captured to create the best story.
- 95% viewer retention rate from video (10% from text) 95%
- 92% of consumers would prefer a marketing message to sound like a story. 92%
- 90% of all purchasing decisions are made subconsciously based on emotion. 90%
Results of storytelling & video
As a story assembly tool, interviewing is directly responsible for your return on investment. Storytelling through video results in higher retention rates and longer time on your website or media. In addition, storytelling is the preferred method of communication for consumers and speaks to subconscious emotional decision making. Together storytelling and video produce amazing results for you and your company.
Tell us how we can help. Our services tell your story to connect with your audience.