Personal Connection Analysis
We create your personal connection analysis by experiencing your story.
Here at VP Legacies we believe that establishing personal connection is the best way to create meaningful interactions that bolster business. Our goal with the Personal Connection Analysis is to take a detailed looked at your company, figure out where you are, where you want to be and come up with a fully customized action plan that emphasizes the use of story to establish meaningful interpersonal connections between you and your target audience, getting your business where you want it to be.
Our staff will use our extensive knowledge of video production and backgrounds in cognitive, behavioral and systemic psychology, to analyze the current and desired relationships within and around your business. We will conduct various interviews with you and your employees, and examine the responses to create a custom report, analyzing your company’s unique personal connection profile. Based on this profile we will inform you where your connection is lacking, and what stories to tell to bolster this connection and create those positive results you desire.
Stories are an important and unique facet of human communication. They drive us to think, to feel, and to take action. However, stories are only successful if told correctly, and to the right audience. Our goal with the personal connection analysis is to help you understand which stories to tell, and how to tell them in a manner that will spark a positive action in your audience and benefit your business.
The analysis will consist of six parts: the Simon Sinek-inspired Golden Circle, your circle of “what” why” and “how”, a custom storytelling breakdown, your personal priority /action plan, a return on investment analysis, and your tree of purpose. By the end of the process you will know who your target market is, where you are currently succeeding in connecting with them, where you are lacking connection, and the steps you can take to strengthen that connection through story, consequently driving profit. You will walk away with a tangible plan, filled with charts, diagrams and texts, guiding you through the necessary steps that will help you take your business to the next level.
We build the foundation for your employees and customers with your personal connection analysis.
Assembly of creative vision
Our consulting process is simple.
Create a clear story.
First, we take action to learn and experience your story with our storytelling process. By starting with the fundamentals of your story, we are able to truly understand what emotionally drives you and your business to do what you do. Storytelling clarity can only be produced by starting at the beginning.
Visually represent story.
After a clear story has been created, a visual representation is paramount. As humans, we struggle to connect with things unless they are tangible. Therefore, the next step is to create a visual plan showcasing the story in a form that is easily seen and understood.
Manage and share.
With a clear and visually represented story, your story must be shared. We will your project and help you decide what the best way share your story is. The best way to connect with a wide audience is through audible and visual connection, therefore, next to connecting in person, creating video to connect is the most effective medium.
- 92% of consumers would prefer a marketing message to sound like a story. 92%
- 90% of all purchasing decisions are made subconsciously based on emotion. 90%
- 97% of organizations believe project management is critical to business performance and organizational success. 97%
Results of personal connection
Tell us how we can help. Our services tell your story to connect with your audience.