Now that video cameras are found in everyone’s pocket and all of the resources needed to film and edit are easily accessible, the future of video production has fallen into the hands of professional storytellers. Anyone can tell a story, but not everyone can tell an emotionally resonating one. This combined with the fact that we are all addicted to capturing every moment on film, has created an excess of visual and audio content that can overwhelm even the most active Snapchatter. All of this storytelling content needs to be organized and pieced together in order to reach its full creative and business potential. What does this mean? Video editing is the future of storytelling.
Twenty years from now hiring a cinematographer with an expensive, high quality, professional video camera will be a luxury. In 2037 directors of photography may not even exist outside of large commercial productions and creative, entertainment cinema we see on Netflix (who knows where theaters are going to be – they will also be part of a luxury social outing). We already see small businesses taking it upon themselves to produce their own videos by filming them with an iPhone. Even departments of larger entities are turning towards cell phone cameras to run their online video marketing content due to the ease of use of Snapchat, Instagram and YouTube.
As a storytelling company focused on creating personal connection and utilizing the video production medium to spread this message on a wide scale, this ease of use of filming video greatly excites us. People and businesses have been given the gift of visual and audible data capturing amazing moments. Now and in 2037 we are and will be technically, creatively and scientifically equipped to craft the best story with not only your current visual and audio story, but your entire story. 2007. 2017. 2027. 203. 2047. Even 1997 if you share the film with us. We know where the industry is going and know that video editing storytelling is the now and the future.
Storytellers have been around since the beginning of time. Some drew cave drawings. Some wrote songs. Some wrote books and plays. And some just share stories in day to day conversation. Now they tell stories by compiling visual and audio data into a finished video product. Every story, especially video editing storytelling relies on personally connecting with the audience. Therefore, utilizing psychology by building trust, sharing details and embracing emotion will allow us to create a world where people aren’t afraid to personally connect through video editing storytelling.