Even in a world governed by technology as an extension of our day to day lives, personal connection is a necessity that we all need. Societal pressures have created an illusion that technology (specifically smart phones and other computers) can provide us with everything we need. This is where the crisis begins.

People feel empty. We don’t know why we aren’t happy even though we have everything we need. We can watch whatever TV show we want without waiting. If we want to buy something we don’t even need to go to the store, hope it isn’t sold out, and pray there isn’t a line. If we want a date or something to do this weekend we can swipe right, or look through social media for an event. We have even started to realize that there is something missing. Some of us have even put a name to it – personal connection.

So what do we do? We try and interact with more people by trying out other more genuine dating applications. Our employers even buy us bean bags, install kegs and give us unlimited yoga memberships. People still aren’t happy.

So where do we go from here? Humanity is in the middle of an identity crisis. We know what we need, but have no idea how to get it. There isn’t an app for personal connection (well not yet – we are working on one). You can’t order it with two day shipping. No, there isn’t a Netflix series you can binge through to learn the secret behind it. So what do we do?

Well, first we have to admit to ourselves that a crisis exists and we have no idea what to do. Once we do that the solution is very simple – communication and storytelling. We can consult you on your story to help you figure out where to start.

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